In almost every country, consumer court and government have set some rules that advertisers have to follow. For wrongfully promoting the features and benefits that their products do not offer, businesses get severally penalized. Advertising industry is governed by the government, the state bodies, and the court.
If you ad is misleading or providing wrong information about your product, it is illegal. Circulating dishonest adverts can considerably decry the recognition of a business.
This blog in following subsections underlines some tips on how to avoid false advertisements –
Work on your campaign.
If you want to create and socialize your brand promotions, you should personally look into the progress of the work. If it is not possible for you to involve, you can appoint a responsible person, who will update you with progress on this task. The idea is to make sure that everything is happening under the eye of a senior member of the organization.
Hire a reliable advertising agency.
Employing the services of a well-known agency for advertising in Malaysia will give a professional appeal and finishing to your campaign. To create your advertisement, you can suggest them your concept, if you have any.
When creating your ad, you need to make certain that all the benefits or bits about your product are true.
Take permission. Purchase rights.
If you want to use a specific image, music, or something that belongs to some other individual or organization, you, at first, will need to take legal permission from the owner of that intellectual property.
Be careful with the words like ‘Free’, No.1, ‘Best’, and ‘Top’.
Using these words in your advertisement can lead to never-ending legal battles. You should use these and other similar words only when you know, it is factual regarding the product and the brand.
To sum it all, here is the most important piece of word. You should ensure that the advertisement is proofread for errors, before it is made live and distributed among the public. For this, you or the person, who you have appointed to look into the project, will have to work with the advertising agency to spot the slip-ups in the clip or the document.
The post has been created by Youmo Studio, a leading advertising agency in Malaysia. The company also pitches result-oriented marketing, copywriting, branding, designing, social media marketing & optimization, and printing solutions to businesses in the country.